How to disclose sponsored Instagram posts under FTC rules
A plain-language walkthrough of what the FTC's endorsement guides require creators, brands, and social media managers to disclose on Instagram posts, Stories, Reels, and live video.
Marketing News
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
How to read Instagram insights: views, reach and interactions
Meta's Q2 ad revenue rose 27 percent, but guidance disappointed
Second-quarter advertising revenue reached $59.36 billion with impressions up 14 percent — yet a soft third-quarter outlook signals steadier, less explosive growth ahead.
Meta adds location fees of up to five percent for advertisers
From July 2026 Meta charges a surcharge of roughly 2-5 percent based on the country where an ad is delivered, raising costs for cross-border Instagram campaigns.
Meta's unified About This Ad menu reaches every ad
Since early June 2026, every Facebook and Instagram ad carries a standardized About This Ad menu, putting advertiser identity and targeting reasons one tap away.
Meta extends purchase-based custom audiences to 730 days
A May 2026 Ads Manager change lets purchase-based custom audiences keep members for two years, and existing audiences were extended automatically.