Threads ads are now open to every advertiser worldwide
A month after Meta began showing ads to all Threads users, inventory is available to all advertisers — early tests suggest cheaper reach, with limits.
The brief
Marketing News
Marketing News covers the market around social platforms: advertising revenue, CPM movement, influencer budget allocation, agency retainers and margins, and consolidation among creator management firms. Reporting is framed for planning decisions. For marketers setting budgets and creators reading where client money heads.
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
Meta's Q4 2025 ad revenue hit $58.1 billion as pricing climbed
Meta's fourth-quarter report shows ad impressions up 18 percent and average price per ad up 6 percent — a combination that keeps raising the cost of Instagram reach.
Meta's deprecated ad targeting options stop delivering on January 15
Ad sets still built on removed detailed targeting interests will stop running across Facebook and Instagram this week, and saved audiences need manual edits.