The brief
Marketing News
Marketing News covers the market around social platforms: advertising revenue, CPM movement, influencer budget allocation, agency retainers and margins, and consolidation among creator management firms. Reporting is framed for planning decisions. For marketers setting budgets and creators reading where client money heads.
Platform earnings, ad pricing, influencer budget shifts and agency margins, reported for people who plan spend rather than watch a share price.
How to disclose sponsored Instagram posts under FTC rules
A plain-language walkthrough of what the FTC's endorsement guides require creators, brands, and social media managers to disclose on Instagram posts, Stories, Reels, and live video.
Meta's Q2 ad revenue rose 27 percent, but guidance disappointed
Second-quarter advertising revenue reached $59.36 billion with impressions up 14 percent — yet a soft third-quarter outlook signals steadier, less explosive growth ahead.
Meta adds location fees of up to five percent for advertisers
From July 2026 Meta charges a surcharge of roughly 2-5 percent based on the country where an ad is delivered, raising costs for cross-border Instagram campaigns.
Meta's unified About This Ad menu reaches every ad
Since early June 2026, every Facebook and Instagram ad carries a standardized About This Ad menu, putting advertiser identity and targeting reasons one tap away.
Meta extends purchase-based custom audiences to 730 days
A May 2026 Ads Manager change lets purchase-based custom audiences keep members for two years, and existing audiences were extended automatically.
Meta's Q1 2026 ad revenue grew 33 percent as AI tools spread
First-quarter results reported April 29 show advertising revenue near $55 billion and AI ad tools doubling advertiser adoption — but capex worries spooked the market.
Meta now lets ads optimize for Instagram profile visits
A March 2026 Ads Manager update adds profile-visit and Page-visit optimization — a shift aimed at creators and DM-driven sellers rather than web stores.
Reuters finds Meta missing illegal financial ads in Britain weekly
An investigation published March 18, 2026 says Meta has kept failing to stop banned high-risk financial ads in the UK, despite earlier pledges.